Video Anonymization

Safeguarding Privacy in Live and Recorded Video

What is Video Anonymization?

In today’s interconnected world, the protection of personal data is paramount. Video anonymization emerges as a powerful tool to safeguard privacy in the digital landscape.

At its core, video anonymization involves advanced techniques, including facial recognition algorithms, pixelation, blurring, and voice distortion. These methods ensure that sensitive information remains obscured, adhering to privacy regulations and ethical standards.

By doing so, it renders the individuals within the video unidentifiable while preserving the integrity and usability of the footage for analysis, research, or public dissemination.

Why Use Video Anonymization?

Video anonymization and real-time face anonymization serves as a cornerstone in protecting privacy rights. Whether for regulatory compliance, ethical research, or personal security, integrating video anonymization into your workflow is essential in today’s data-driven world.

Importance of Protecting Privacy

  • Protecting Personal Privacy
    Live video anonymization and real-time face anonymization, shields identities, ensuring that personal information remains confidential.
  • Compliance with Regulations (GDPR)
    Organizations must adhere to stringent data protection laws such as GDPR and CCPA. Video anonymization facilitates compliance by obscuring identifiable information as it happens, meeting regulatory standards.

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Gothenburg City chooses IRIS+™ Anonymization

“We needed a solution that would both protect the privacy of the students, and still convey the message of a closely monitored area”

Read the interview >

Protect Individuals Identities

In an era dominated by video surveillance and AI, the need to protect privacy has never been more pressing. Video anonymization offers a robust solution to safeguard sensitive information in real-time and recorded video.

  • Ethical Research Practices
    Video Anonymization enables researchers to anonymize subjects’ identities while preserving data integrity, even during live broadcasts.
  • Enhanced Security
    In security and law enforcement applications, video anonymization and face anonymization, allows for real-time analysis without compromising privacy.
  • Preservation of Confidentiality
    In sensitive environments like courtrooms or corporate settings, live video anonymization ensures that confidential information remains protected, even during live events or broadcasts.

Permanent Anonymization

  • Detect suspicious activity rather than exposing personal identity.
  • Pixelate or mask out specific zones to better comply with camera permit regulations.
  • Adds an additional layer of privacy to monitoring spaces that requires an anonymization-based type of privacy criteria.
  • Provides two methods of pixelation: Grayscale and color mode.
  • Can be deployed on any camera surveillance system.

Easy Setup in IRIS+™

IRIS+™ Anonymization is developed using Irisity’s unique, patented technology and combines motion-and image-based human recognition techniques to make sure no person can be identified in the camera view.

The function can complement any other IRIS+™ algorithm and offers multiple methods of de-identification including adaptive pixelization and white-masking.

Download Our Brochure for Anonymization

Get started today!

Discover the power of advanced AI video analytics with IRIS+™ Platform. Experience how our platform can enhance your security, boost efficiency, and transform decision-making processes.

Book a demo now and unlock the potential of IRIS+™ for your organization.

Too good to be true?

IRIS+ Simulator™ – Proof of Concept in 20 min

With IRIS+ Simulator, proof of concepts are deployed in less than 20 min. We simulate the video analytics on your already deployed existing cameras without changing anything. This makes it possible for partners and customers to try out first hand the impact and ease of use IRIS+ has.

The 30-day trial is free of charge.

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Discover more:

Video monitoring with IRIS™ Anonymization in Gothenburg City

 

“We needed a solution that would both protect the privacy of the students, and still convey the message of a closely monitored area. We are now able to direct resources to the right place at the right time.”

Read the interview >

Watch an example clip of anonymization in public environments

 

This example clip shows a detected intrusion on a school roof. Identification of the person is impossible, but guards can quickly be called to the site, ensuring no one gets hurt.

Anonymization alarm clip >

Explore the benefits of going alarm-driven with IRIS™

 

By letting IRIS™ tirelessly sift through thousands of hours of streaming video in real time operators can focus their attention on the mere seconds of truly important video. Each suspicious activity is …

The IRIS™ Technology >